Radiohead Aniboom Video Contest

For those of you who missed it, Radiohead put on a competition for people to make animated videos from any one of their songs on their latest album "In Rainbows". In order to put on the contest Radiohead teamed up with animators Aniboom and Myspace. Although it's over, it is still a great example of getting consumers to interact with a brand via a contest. Check out the video below for the competition info.

RADIOHEAD + ANIBOOM + MYSPACE VIDEO COMPETITION


Here is an example of one of the videos put together during the competition. This video was done by Clement Picon to "Reckoner" and is a visual masterpiece. Enjoy.

Radiohead - Reckoner - by Clement Picon


UPDATE: Radiohead have actually asked if they can use this video as the official video for "Reckoner" because they love the way it flows with the song.

XBOX's New Great Britain Site

For those of you living the Great British Isles, this may be nothing new to you. But for the rest of us, the new XBOX Great Britain website is different class (as they say). It makes the US version look like a beta release.

Upon arrival at the British XBOX destination, you will see the aesthetically pleasing video they have in the background. This is really cool stuff. The video changes based on which category of games you select: Movie, Party, Family, Heroic, Sports or Music. This is a great way for Microsoft to display it's latest XBOX games for a, can't believe I am going to say this, great user experience. Well, I enjoy it. Maybe you will too.

If you didn't click above, check out the videos displayed in a their high definition form here.

P.S. Great work to whichever agency does XBOX Great Britain!

David Letterman's John McCain Rant

Recently John McCain canceled on "Late Show" host David Letterman and it really rubbed him the wrong way. McCain exlained to Letterman via phone call that he had to cancel on the host because he was postponing his presidential campaign and flying back to Washington D.C. because of the financial crisis the country was undertaking. This didn't sit well Letterman as he went on a 9 min rant about McCain's actions.

The icing on the cake for Letterman was when a feed of McCain on Katie Couric's show is patched over to him. This puts him over as he completely begins to ignore guest Keith Olbermann. Funny stuff. Have a look.

Johnnie Walker Goes Mobile In Singapore

In an effort to piggy-back the buzz surrounding the first ever night race in Formula 1 history, which took place in Singapore this past weekend, Johnnie Walker unveiled a mobile initiative to help race visitors find they way to all the Singapore hot-spots during race weekend. The mobile personal assistant, otherwise known as Jennie, also helped race fans stay up to date with the latest Formula 1 gossip surrounding the event. According to CMDGlobal:

The venerable whiskey brand announced plans for the
digital personal assistant late last year and has launched
it as a bespoke mobile guide to what for one weekend will
be the fastest city on earth.

The mobile DPA also known as Jennie will keep subscribers
updated on the race, the trendiest bars, hotels and restaurants
as well as providing responsible drinking messages and
numbers to call a cab home.

The platform is being promoted via SMS, email, promotional
material in bars and via brand ambassadors at key venues.
Bluetooth booths at important locations around Singapore will
also make sure the mobile PDA is a must-have for race fans.

Jennie was developed by OgilvyOne’s Digital Innovation Lab and is being planned to be rolled out in other markets like Singapore’s. Johnnie Walker is among other established brands that are finding new and inventive ways to interact with customers. Stay tuned in a Formula 1 event location near you, as Jennie may be showing you around town.

Nintendo Wii Destroys YouTube Via Wario

Nintendo has made an awesome play in promoting its release of Wario Land: Shake it by destroying YouTube.

Now that I have your attention, click here to watch Wario's gameplay break apart the standard YouTube layout. This is a great example of creating a good viral campaign to promote a product. Hats off to Nintendo for thinking outside the box.

Californication Is Back

The hit Showtime show (and personal favorite of mine) Californication is back with its Season 2 premiere this weekend. I'm looking forward to another season of Handy Moody and his various escapades with scantilly clad women. I can't help but wonder if David Duchovny's character had a direct affect on his admitance of being addicted to porn a month ago.


Anyway, above is a preview of the upcoming season which looks like a doozie. If you would like to see more about the upcoming season click here. Showtime is even offering people who visit the site the ability to view the premiere online before this Sunday's opening. Quite the play if you ask me.

If you are a fan of the other Showtime shows like Dexter or Weeds, you should check out the Showtime site as they had done a great job of leveraging the power of the web. Enjoy the premiere.

Oldest Living's Walker Is Getting Use

2008 blogging phenom Jim Nichols is on the move as he has changed his highly touted blogs URL to www.oldestliving.com/.

To commemorate his move, Oldest Living has come screaming out of the gates with a post containing a list of 202 links to viral marketing videos, minisites, etc. You read it correctly, 202. You can see the post with all the videos here.

If you are new to his blog, you are going to one day thank me for introducing it to you becuase it is contains a wealth of knowledge. You will go from a zero to a hero just by reading. And if you are already a hero, you can tack a "super" in front of that now. Enjoy.