Levi's, "Unbutton Your Beast"

Levi's has come out with a cheeky little website deemed "Unbutton Your Beast" to go along with their "Live Unbuttoned" slogan they are unning with. (Your beast being your phallic appendage). It's kinda funny. Go check out the site and select from a number of different trouser "beasts". I personally want "Saucy Sal" digging around in my pants. From here you can record a message to send out to people. It's good 6th grader humor.

Levi's branding play is kind of refreshing with the DR economy we now live in. Hopefully we can see more stuff like this from other brands in the near future. Maybe Victoria's Secret having "Bra Bandits" which are all different kinds of fruit. Eh, stretching things now aren't I. Wrist slap.

Steve Nash Is The Best

Obviously that statement in the title is up to debate. But besides Kobe, Steve Nash in my opinion is the best player in the NBA. I'm sure I'm exercising some favoritism to Nash because he loves playing soccer, but 2 MVP titles sort of gives me the backing for such statements. Maybe it's no coincidence that the 2 best players in the world play and are avid soccer fans. Hmmmmm.

Above is a Nike ad from the past that I just recently stumbled upon again. The spot is a first person narrative from Nash explaining how soccer influences his game on the basketball court and shows you just how talented he is on the pitch.

I've had the pleasure to play against his brother, Martin Nash, who is with the Vancouver Whitecaps. So it's easy to see how he could be such a talent. Bloody runs in the family. Once he was asked in an interview who he models his game (basketball) after and he responded, "Zinedine Zidane". I love it.

Anyway. Another day, another great Nike ad.

New Nike "Fate" Leave Nothing Ad

I know this is the wrong kind of football for this place but a good ad is a good ad. This is the latest Nike Football commercial which is directed by David Fincher.

The video shows life-long journey of pro football players LaDainian Tomlinson of the San Diego Chargers and Troy Polamalu of the Pittsburgh Steelers as their destinies collide in an NFL football game.

As you would expect, such quality could only come from the wizardry of Weiden + Kennedy. They just understand how to put together an excellent spot. I don't even play football or even watch it any more for that matter, and I still got chills watching it. I like baby Polamalu trying to surf his coffee table. I'm sure his mom was none to proud of him destroying furniture. Although, now she probably has marble coffee tables from the mines of Tenochtitlan. Not a bad trade off I say.

Cruzcampo Wants Spain To Be Happy

It's international weekend and if Spain have a bad performance, I think Cruzcampo could be to blame. The Spanish beer giants are the official sponsor of the Spanish National team and are in a generous mood.

For winning the 2008 European Championships Cruzcampo have decided to give each member of that championship side, their weight in beer. As you can see, Liverpool goalie Pepe Reina is trilled after weighing in at 211 pounds.

Europeans are more fun. I might just call up Cruzcampo and see what they are doing in online. Maybe they could benefit from some exchange buying. I hear there is a company called Catalyst:SF who does such a thing. So if you are listening, Cruzcampo, call me.

New Sim City Creator Ad

Create. Enjoy. Destroy. One of my childhood favorite video games, SimCity is back with it's latest installment SimCity Creator .

The best part about this game is that it is available for Nintendo Wii. So at the ripe age of 25, if I want to enjoy a little Sim action, I don't have to be glued to my computer. Somehow Wii just makes things less dorky and mainstream. You just might see me standing in line at Best Buy with SimCity Creator in my hand.

On a side note, the video you have watched, or will watch after reading, was done by Weiden + Kennedy up in Portland. If you think their work is good, wait util you see their site. The W+K timeline they have is quality. Shout-out to Renny Gleeson.

New Fall Extreme Sport: Golden Parachuting

Exactly Ronnie. What is that up there? That's right, it's another golden parachute for another hapless financial executive in this country. Makes me sick reading the following from the SFGate:

"Lawmakers also condemned Sullivan for urging AIG's board on March 11 to ignore the mounting loss in the unit that sold credit default swaps when issuing bonuses to 70 executives. Sullivan said he was trying to retain the company's top talent.

"Trust me, I was focusing more on them than me," he said. At the same meeting, the board approved a $15 million golden parachute for Sullivan.

"AIG officials on Tuesday said the $440,000 trip to the resort in Southern California was a reward for the firm's top insurance salespeople and was scheduled a year ago. But even the firm's former executives questioned employees for proceeding with the trip in light of the federal bailout."

Call me crazy, but when you do your job so poorly that you are losing billions of dollars, how does that equate to a $15 million departure. AAAAAAAHHHHHHH. Pisses me off so much I cannot write any more without going into a cursing tirade. You can read the full article of the bullshit practices that took place here.

FIFA '09 Is Out

FIFA '09 has been released on all formats in the U.K. and by the looks of things is a vast improvement on previous failures.

In my opinion the FIFA series has slumped dramatically as video game systems have improved. During that time, FIFA games always looked great, but the game play was utter dog excrement from a purist perspective. All you had to do was give the ball to Rooney or Ronaldo and press turbo and no one could stop you. Not so much fun. The last really good one was FIFA '99 for Nintendo 64. But that's just me.

Check out the site EA Sports has put together for the games U.K. release.