ESPN Broadens Reach In Mexico, Europe

ESPN has announced its plans to increase its brand visibility in Mexico and Europe starting February 1, 2009. ESPN plans on executing this strategy through its North American Sports Network, or NASN.

NASN, which ESPN bought last year, is currently in 14 million European homes and 3 million in the Middle East. NASN currently carries the Super Bowl in several countries, including Germany and France. The plan is for NASN to take on the ESPN America moniker which will expand ESPN’s brand to a variety of different countries.

ESPN is also expanding brand awareness through credit cards in other countries. Currently they are part of a joint venture to launch a credit card in Mexico, with the Santander ESPN credit card. The card will offer customers the opportunity to earn points to be used for tickets to the X Games Mexico and the ESPY Awards.

New 3G iPhone...I Don't Care

I just received an email from Apple regarding the July 11th release of the new 3G iPhone. Let me tell ya, I don't give a rats a-hole. "Wow, it now has a headphone jack for all headphones." This is an amazing technological advancement. I can see why it took so long to release it.

I'm a BlackBerry guy and am very satisfied with my purchase. I've played around with friends' iPhones and would much rather use my phone and its WAP sites, which I find much easier to use than having to pinch the screen and all that other nonsense. ESPN looks just the same if not better WAP-ified.

In fact, I have many friends who have iPhones that expressed to me their desire to go back to a BlackBerry because of their dissatisfaction with the Apple product.

Well, to each his own and I prefer BlackBerry. Ya it doesn't have a camera (pending on which one you have) but not everything needs to be documented. I don't get all hot & bothered when Apple releases their latest gadget to get people to spend even more money on their products, for no reason, like the MacBook Air. It's skinny. So is Amy Winehouse. Big Deal.