35 Minutes of Mayhem

The ULTIMATE COMPILATION!!!
by phillyblacklite

Thanks to YourDailyMedia and WithLeather I bring to you a 35 min video of the incredibly bored, incredibly stupid and just incredibly un-lucky (like the little baby @ 24:05 who gets snippered by the cat) individuals of the world. It's thanks to about 90% of the people in this video that us normal people watch and say, "Well I'll be sure to never do that."

There's even a couple of office tirades @ 9:30 in. Classy mental blow-ups. But the Steven Gerrard snub by the little Chelsea fan @ 15:53 takes the cake for me. Well played by the diminutive Blues supporter. I bet John Terry put him up to it.

The rest of the people in this video are idiots. But sometimes it's just fun to watch idiots do dumb things. I mean, a horse takes a dump on a woman's head @ 22:45. Hey lady, maybe you shouldn't crawl around down there. Lessoned learned I say.

ESPN Broadens Reach In Mexico, Europe

ESPN has announced its plans to increase its brand visibility in Mexico and Europe starting February 1, 2009. ESPN plans on executing this strategy through its North American Sports Network, or NASN.

NASN, which ESPN bought last year, is currently in 14 million European homes and 3 million in the Middle East. NASN currently carries the Super Bowl in several countries, including Germany and France. The plan is for NASN to take on the ESPN America moniker which will expand ESPN’s brand to a variety of different countries.

ESPN is also expanding brand awareness through credit cards in other countries. Currently they are part of a joint venture to launch a credit card in Mexico, with the Santander ESPN credit card. The card will offer customers the opportunity to earn points to be used for tickets to the X Games Mexico and the ESPY Awards.

While I'm At It, Another Cool Radiohead Video

Here is the "Thumbs Down Version" for Radiohead's "Jigsaw Falling Into Place". I'm not sure how they did it but I have to assume it has something to do with those snazzie cameras attached to those bike helmets. Check it out.

Radiohead - Jigsaw Falling Into Place (thumbs down version)

Radiohead Aniboom Video Contest

For those of you who missed it, Radiohead put on a competition for people to make animated videos from any one of their songs on their latest album "In Rainbows". In order to put on the contest Radiohead teamed up with animators Aniboom and Myspace. Although it's over, it is still a great example of getting consumers to interact with a brand via a contest. Check out the video below for the competition info.

RADIOHEAD + ANIBOOM + MYSPACE VIDEO COMPETITION


Here is an example of one of the videos put together during the competition. This video was done by Clement Picon to "Reckoner" and is a visual masterpiece. Enjoy.

Radiohead - Reckoner - by Clement Picon


UPDATE: Radiohead have actually asked if they can use this video as the official video for "Reckoner" because they love the way it flows with the song.

XBOX's New Great Britain Site

For those of you living the Great British Isles, this may be nothing new to you. But for the rest of us, the new XBOX Great Britain website is different class (as they say). It makes the US version look like a beta release.

Upon arrival at the British XBOX destination, you will see the aesthetically pleasing video they have in the background. This is really cool stuff. The video changes based on which category of games you select: Movie, Party, Family, Heroic, Sports or Music. This is a great way for Microsoft to display it's latest XBOX games for a, can't believe I am going to say this, great user experience. Well, I enjoy it. Maybe you will too.

If you didn't click above, check out the videos displayed in a their high definition form here.

P.S. Great work to whichever agency does XBOX Great Britain!

David Letterman's John McCain Rant

Recently John McCain canceled on "Late Show" host David Letterman and it really rubbed him the wrong way. McCain exlained to Letterman via phone call that he had to cancel on the host because he was postponing his presidential campaign and flying back to Washington D.C. because of the financial crisis the country was undertaking. This didn't sit well Letterman as he went on a 9 min rant about McCain's actions.

The icing on the cake for Letterman was when a feed of McCain on Katie Couric's show is patched over to him. This puts him over as he completely begins to ignore guest Keith Olbermann. Funny stuff. Have a look.

Johnnie Walker Goes Mobile In Singapore

In an effort to piggy-back the buzz surrounding the first ever night race in Formula 1 history, which took place in Singapore this past weekend, Johnnie Walker unveiled a mobile initiative to help race visitors find they way to all the Singapore hot-spots during race weekend. The mobile personal assistant, otherwise known as Jennie, also helped race fans stay up to date with the latest Formula 1 gossip surrounding the event. According to CMDGlobal:

The venerable whiskey brand announced plans for the
digital personal assistant late last year and has launched
it as a bespoke mobile guide to what for one weekend will
be the fastest city on earth.

The mobile DPA also known as Jennie will keep subscribers
updated on the race, the trendiest bars, hotels and restaurants
as well as providing responsible drinking messages and
numbers to call a cab home.

The platform is being promoted via SMS, email, promotional
material in bars and via brand ambassadors at key venues.
Bluetooth booths at important locations around Singapore will
also make sure the mobile PDA is a must-have for race fans.

Jennie was developed by OgilvyOne’s Digital Innovation Lab and is being planned to be rolled out in other markets like Singapore’s. Johnnie Walker is among other established brands that are finding new and inventive ways to interact with customers. Stay tuned in a Formula 1 event location near you, as Jennie may be showing you around town.