iStockphoto. A stereo PC headset I'm currently staring at from from a company called iBloks. There are even companies such as LinkSafe which specialize as i-name brokers because "The power of an i-name is that it stands for you". The list is infinite. But the coup de grâce for me is Specialty's iFood, which is nothing more than an adult Lunchable (Which were amazing as a child by the way. I was always able to trade for quality items at lunch with a Lunchable in hand.)
I would love to sit in that meeting room with their product team and listen to the conversation just to hear what goes on before such a decision is made. Are they starving for fresh thought? Any thought for that matter? If they are they can pay me and I'll come up with a better name than iFood. "Would you like an iDrink with that sir?"
If you look at the photo, they've even stole Apple's dancing silhouette concept from their commercials. Mind boggling.
Where does it stop. Ford releases the new "iTruck"? Ralph Lauren unveils their new "iSuit"? No, because these companies are innovative and smart. They come up with their own ideas and blaze their own trials rather than jumping in line with the rest of the heard. Credit Apple with coming up with such a simple and amazing concept but other companies need to establish their own identities and not just steal anther's.
The way things are going I'm waiting for the first child to be named "iKid" or "iSon". The would be the end of creative thinking as we know it.
Has the world become lovers of thyself? I hope not. Just remember, when your fresh out of ideas and names like Specialty's, just add an "i" and you're off and running somewhere. In what direction is to be determined.
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