In an effort to piggy-back the buzz surrounding the first ever night race in Formula 1 history, which took place in Singapore this past weekend, Johnnie Walker unveiled a mobile initiative to help race visitors find they way to all the Singapore hot-spots during race weekend. The mobile personal assistant, otherwise known as Jennie, also helped race fans stay up to date with the latest Formula 1 gossip surrounding the event. According to CMDGlobal:
The venerable whiskey brand announced plans for the
digital personal assistant late last year and has launched
it as a bespoke mobile guide to what for one weekend will
be the fastest city on earth.
The mobile DPA also known as Jennie will keep subscribers
updated on the race, the trendiest bars, hotels and restaurants
as well as providing responsible drinking messages and
numbers to call a cab home.
The platform is being promoted via SMS, email, promotional
material in bars and via brand ambassadors at key venues.
Bluetooth booths at important locations around Singapore will
also make sure the mobile PDA is a must-have for race fans.
Jennie was developed by OgilvyOne’s Digital Innovation Lab and is being planned to be rolled out in other markets like Singapore’s. Johnnie Walker is among other established brands that are finding new and inventive ways to interact with customers. Stay tuned in a Formula 1 event location near you, as Jennie may be showing you around town.
The venerable whiskey brand announced plans for the
digital personal assistant late last year and has launched
it as a bespoke mobile guide to what for one weekend will
be the fastest city on earth.
The mobile DPA also known as Jennie will keep subscribers
updated on the race, the trendiest bars, hotels and restaurants
as well as providing responsible drinking messages and
numbers to call a cab home.
The platform is being promoted via SMS, email, promotional
material in bars and via brand ambassadors at key venues.
Bluetooth booths at important locations around Singapore will
also make sure the mobile PDA is a must-have for race fans.
Jennie was developed by OgilvyOne’s Digital Innovation Lab and is being planned to be rolled out in other markets like Singapore’s. Johnnie Walker is among other established brands that are finding new and inventive ways to interact with customers. Stay tuned in a Formula 1 event location near you, as Jennie may be showing you around town.
2 comments:
It's great that he went mobile!
Nice!
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