Wednesday, September 3, 2008

Major Mistake @ Carat

A major error was made @ the Carat NY office from the head of HR. An e-mail that was supposed to go to executives regarding plans for future lay-offs, was accidentally sent to everyone in the agency. The e-mail, which was supposedly only sent to the Carat NY office, was then leaked to Advertising Age which you can read here.

The Ad Age article outlines that there were two memos leaked to them from a unknown Carat source:
  1. Carat Reconstruction Demo.
  2. Carat Restructuring Communication Plan

This is a major issue for Carat. With the problems of losing business already at the forefront the last thing they needed was to have to deal with a blunder of this magnitude. It will be interesting to see how CEO Sarah Fay deals with the situation. The axe may swing higher than originally expected.

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