For the first time in 12 years, FedEx will not be running an ad during the Super Bowl. The average Super Bowl ad this year is around $3 million so it's obvious why they wouldn't. I mean, do they really need to at this point? You can't walk through downtown San Francisco with out tripping over a FedEx or a FedEx Kinkos. They've become like Starbucks.I say job well done on pulling out of the big game. I know they are using the economy as an excuse but no one remembers a FedEx ad during the Super Bowl anyway. At least I never had. More info here.
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