My colleague and idol Jim Nichols had an article published on iMedia Connection today that I think everyone should read. It's a great piece where Jim outlines 13 steps for proper selling techniques that can be applied to everyone, not just "sales people". I'll give you a teaser of what you have to look forward to:
"8.) Show excitement for your idea. For others to believe in something you are selling, they need reassurance that YOU believe in it. I once heard an art director say, "Well, here's an idea we threw together that seems to do the job." Translation: No thought went into this, and we have no idea if it will deliver. You should be going to clients with ideas you believe in -- that you are excited about. And you should show them that excitement in the way you present."
You can find the article here. Enjoy.
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