Brands are always chomping at the bit to get involved in the next Bond flick. BMW made a big push in the Pierce Brosnan Bond films by having Bond's high tech, fully equipped car be the stage for their latest release. Thanks to "Q", the car was cooler than than even BMW could imagine.
Walking to work this morning saw a giant Omega watch ad featuring James Bond (Daniel Craig). Looks like they were able to cut a deal and have Bond use their watch to freeze dry chicken, harpoon marlins and blend a margarita (See Below). Publicity publicity publicity.
Now to the feature of this post: Sony Ericsson were able to make their new C902 Titanium Silver Cyber-shot phone James Bond's choice for mobile in Quantum of Solace, in U.S. theaters November 14th.
Rather than rest on their laurels, Sony Ericsson has decided to not let the movies popularity be the sole purpose of this engagement. Instead they have created a content-rich microsite offering users “Directive C902”, an interactive movie that puts the player’s secret agent skills to test in four separate missions.
"Designed to show off the phone’s features and functions, the movies have been filmed in the style of a spy thriller, and every time a player completes a level they unlock an exclusive phone application as well as gaining access to the next level of the game.
The applications up for grabs – which are all fake but made to look real to the unsuspected onlooker - include a fingerprint scanner, an x-ray viewer and a universal detector.
A wireless spy cam, which allows users to set their phone up to take photos at regular intervals for a set period of time, is also unlocked when different levels of the game are completed.
The campaign is running in 42 countries and anyone can play the games online, regardless of whether they have a Sony Ericsson phone, but when each level is completed and the option is offered to download the spy-themed application, only Sony Ericsson handset-owners will be able to take advantage.
When all levels are completed, users can enter to win a VIP trip to Monte Carlo. The website also hosts the Quantum of Solace trailer and information on Sony Ericsson phones."
To check out what Sony Ericsson has put together, click here and test your spy skills.
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