ESPN has announced its plans to increase its brand visibility in Mexico and Europe starting February 1, 2009. ESPN plans on executing this strategy through its North American Sports Network, or NASN.
NASN, which ESPN bought last year, is currently in 14 million European homes and 3 million in the Middle East. NASN currently carries the Super Bowl in several countries, including Germany and France. The plan is for NASN to take on the ESPN America moniker which will expand ESPN’s brand to a variety of different countries.
ESPN is also expanding brand awareness through credit cards in other countries. Currently they are part of a joint venture to launch a credit card in Mexico, with the Santander ESPN credit card. The card will offer customers the opportunity to earn points to be used for tickets to the X Games Mexico and the ESPY Awards.
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