For those of you who missed it, Radiohead put on a competition for people to make animated videos from any one of their songs on their latest album "In Rainbows". In order to put on the contest Radiohead teamed up with animators Aniboom and Myspace. Although it's over, it is still a great example of getting consumers to interact with a brand via a contest. Check out the video below for the competition info.
RADIOHEAD + ANIBOOM + MYSPACE VIDEO COMPETITION
Here is an example of one of the videos put together during the competition. This video was done by Clement Picon to "Reckoner" and is a visual masterpiece. Enjoy.
Radiohead - Reckoner - by Clement Picon
UPDATE: Radiohead have actually asked if they can use this video as the official video for "Reckoner" because they love the way it flows with the song.
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