Levi's has come out with a cheeky little website deemed "Unbutton Your Beast" to go along with their "Live Unbuttoned" slogan they are unning with. (Your beast being your phallic appendage). It's kinda funny. Go check out the site and select from a number of different trouser "beasts". I personally want "Saucy Sal" digging around in my pants. From here you can record a message to send out to people. It's good 6th grader humor.
Levi's branding play is kind of refreshing with the DR economy we now live in. Hopefully we can see more stuff like this from other brands in the near future. Maybe Victoria's Secret having "Bra Bandits" which are all different kinds of fruit. Eh, stretching things now aren't I. Wrist slap.
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